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Moving Beyond Marketing Rituals to Increase Profits
You're at a networking meeting and someone asks for your business card. You hand them a fairly typical card with your company's name, your name and title, and contact information on it. What happens next? Do they get in touch with you? Do they...

Small Business Marketing Secret #4: Congratulations on Becoming Brand Manager For Coke®
Woo Hoo...bring out the champagne and let's toast to your new position. Brand manager for the big cola giant comes with tons of responsibility. One of them is that you are required to spends tons of dollars on advertising that you aren't sure is...

The Fine Art of Relationship Marketing
“Quality and service are important, if you want to make a sale. If you want to keep a customer for life, keep your promises.” – Heidi Richards The buzzword these days is “relationship” marketing. Just what is it? And why is it important?...

The Most Overlooked Internet Marketing Strategy
Avoid selfishness. It causes problems everywhere, and the e-biz world is no exception. To succeed, you must know your audience, care about them, and go the extra mile to meet them where they're at. Maybe you're brainstorming a new website: "My...

What Do You Mean I Am A Product?! (Career Marketing 101)
Job search seems to have many hurdles to overcome - resume, interview technique, appearance, and networking are challenges that job seekers face. These hurdles are surmountable with a strong job search plan and dedicated execution. Job seekers...

 
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About the Author
Corey Rudl has personally used to turn his own one-man business into a $7.6 million enterprise -- all on a shoestring budget

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