Publishing your own newsletter is one of the greatest ways
to keep in touch with your visitors. The basic idea is that
once you have taken the time and/or money to direct a person
to your website, you want to get their name and email
address so that you can keep in contact with them.
Marketing experts agree that it takes an average of seven
exposures to an offer before they buy. Without a net to
catch email addresses many surfers will soon find there way
to another one of the millions of sites on the web, leaving
it up to them to remember to come back. Getting them to
sign up for your newsletter puts you more in control of
further contact.
Sending newsletters through the mail can cost hundreds or
thousands of dollars. Sending a newsletter over email,
however, is easy, and costs virtually nothing. You can
keep in contact with your list as often as you want if you
give them valuable information. Remember to give something
in return for their time spent reading your mailing.
Getting Your Mailing List Setup
You can start adding an email snare to your website almost
immediately. Here are the things that you need to set up
1. List Manager
You can pick either a paid service or free service to mail
your list.
Host4Proft Hosting - As part of the hosting package, which
you need anyway, they also have an easy setup for sending
newsletters. It's inexpensive too.
Coollist.com offers an easy to use service that costs
nothing but the inclusion of an ad.
Web Business Wizard offers an opt-in email list signup
form as well as a powerful shopping cart and a web
interface where you can contact all who opt-in to your
lists. Its $39 a month to get setup.
More on Host4Profit at:
www.redlionbooks.com/zlinks/host4profit.htmMore on Web Business Wizard at:
www.redlionbooks.com/zlinks/webbizwiz.htm2. Newsletter Content
I recommend that you give your subscribers valuable
information in return for their time spent reading your
newsletter. You can offer original articles, reprint
articles, a tip of the week, or anything else that you can
think of. You could even just offer to send out your
special offers when they come up if you don't have the time
to find articles.
3. Web Forms and Sign Up
You might need to setup a form for people to sign up on.
Your listing host should give you the specifics, but
basically you just add some code to you HTML. You can then
elaborate with graphics or any text you want.
Another option is to have potential subscribers send a
blank email to your list, which will automatically sign them
up. For example, to subscribe to my newsletter, you would
just send a blank email to:
essentials-subscribe@redlionbooks.com.
Your newsletter is one of the most important parts of your
online business. Start focusing on building a large
subscriber base as soon as possible.
Check out 4 Secrets of Publishing Your Own Newsletter at:
www.redlionbooks.com/1emailmark/nwsltrsecrets22.htmBest of luck to you,
JC Anderl
www.Redlionbooks.com, JC@Redlionbooks.com
Visit my site or email me if you have any questions about
marketing or website promotion.
About the Author
JC's website, Redlionbooks.com, specializes in advice about Internet marketing and web site promotion. Free access to articles and ebooks, learn how to market your product or service online at
http://www.Redlionbooks.com 
